Social Media Marketing (SMM)

Social Media Marketing (SMM)

Social Media Marketing (SMM)

Social Media Marketing (SMM)

Social Media is a platform that lets us participate in social networking. We can share our posts on various social media platforms to improve business visibility. Today it is the best source for news updates, marketing, education, and entertainment.

Social Media seems to be a new trend, but its roots stretch to the beginning of computer era. What we see today is the result of centuries-old social media development. Usernets, which was launched in 1979, was the first progenitor of social media, and the journey from Usernets to Facebook is a long one. Usernets allowed users to post on newsgroups. It was followed by bulletin board systems (BBS) which allowed users to login and interact. Online services like progidy were the precursors to BBS. After online services, internet relay chat came into light which gave way to instant messaging.

Social Media Marketing (SMM)

Importance of Social Media Marketing (SMM)

The importance of social media is undebatable. It is a powerful channel of marketing − a game changer for any business. It provides us the flexibility to communicate at both personal as well as business levels.

Business owners can improve search rankings, leads, sales, and traffic using search media. This can be done at reduced marketing expenses. Besides business, it is a cool platform to connect with friends and dear ones.

 
 
 
 

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