Social Media Optimization (SMO)

Social Media Optimization (SMO)

Social Media Optimization (SMO)

Social Media Optimization (SMO)

A process of optimizing your site/blog to be more visible in social media searches and sites, more easily linked by other sites, and more frequently discussed online in blog posts and other social media.

Social media optimization (SMO) is a programmatic strategy for building and engaging community. By following this series of interrelated principles for creating and sharing content through social networks, the library can become an active voice in a thriving community. With SMO, your library’s unique personality emerges on social networks, thereby activating a rich multitude of community interactions.


Principles of SMO

Create Shareable Content- The principle create shareable content begins by identifying and creating Web resources that can be shared via social networks. These might include items from a digital collection, or news articles that are relevant to your community.

Make Sharing Easy-The principle make sharing easy means putting tools in place to encourage sharing content at the point of use. This principle will help reduce barriers to sharing by taking advantage of sharing features built into many major platforms, such as Facebook Open Graph, Twitter Cards, social buttons, and hashtags.

Reward Engagement-The principle reward engagement involves actively monitoring community interactions on social media and recognizing and rewarding users who engage with library content. We can listen to users by monitoring community conversation through library mentions, use of hashtags and geotags, and references to information needs.





Social Media Optimization (SMO)
 
 
 
 

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